Corona Test Centre’s success was born from capturing an opportunity and being different from other test suppliers. Nowhere is that more evident than in our strategies for growth.
At the heart of CTC’s success is the ability to enrol more customers at a profitable acquisition cost, through:

• Performance marketing
• CRO
• UI/UX
• Rigorous testing and optimisation
• CRM and automation
• Customer research and insight
• Product development

We’ve invested significant sums, time and resources into growing our marketing capabilities — £2 million was spent on media in 2021, with a Return on Ad Spend of over 350%.

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Xmedical’s founders may have set out to develop a COVID testing service, but what they really developed was a growth machine; a systematic, scalable and repeatable method for commercial performance in the healthcare sector.